Event Marketing

Benefit from our year long integrated Marketing Campaign

We will implement a strategic year-round marketing campaign that guarantees quality attendance. This campaign will ensure that all pertinent professionals and executives within the region are informed of the event, its sponsors and exhibitors. Your organisation will directly benefit from Terrapinn’s marketing expertise and regional databases.

We will use the following mediums to promote Customer Contact World incorporating Voice World 2005:

Advertisements and inserts in trade publications

Working closely with industry publications and media partners in vertical industries, extensive advertising and editorial campaigns will be strategically positioned throughout the year for maximum impact.

Internet Marketing  - website, online publications and e-newsletters

Our Customer Contact World Australia 2005 website will be continually updated and open for on-line registration and inquiry www.ccworldnet.com/2005/ccw_AU We invite you to link your web site with ours for a wider, more complete reach.

Our Customer Contact World online publication provides breaking news – industry specific news headlines from our editorial staff in conjunction with various media partners. www.customercontactworld.biz 

Feature Articles are carried on the Customer Contact World online publishing, with analysis of current industry issues drawn from editorial staff, a network of contributors, and papers from the Customer Contact World Australia Conference. Free access to exclusive industry-specific content is a key attraction. Our portal has exclusive access to content from Service Management World, Contact Centres Australia and other Customer Contact World events, consisting of video archives of speeches, interviews and commentary.

Our online publication provides 40,000 subscribers with e-newsletters, delivered weekly.

The Customer Contact World portal also carries a supplier directory, recruitment services and other e-commerce applications.

Conference brochure

A comprehensive conference program that addresses both management and technology issues will be distributed to in excess of 20,000 senior executives from our own extensive database.

Direct mail

The event will be marketed to an extensive range of named contacts across Terrapinn’s massive vertical market databases and specific, focused external lists.  We run successive mailings of the conference brochures and exhibition visitor tickets.  As a sponsor, you can gain a competitive advantage by being associated with a leading industry event through up to 6 months of direct mail leading up to the event.

E-marketing

The target market is kept up to date with event developments through our email broadcast campaign. Sponsors and exhibitors are encouraged to contribute and be part of this valuable medium

Fax marketing

These act as constant reminders of the event and are an ideal medium by which to announce new information, promote sponsors and profile individuals.

Public relations

A series of PR activities before, during and after the event to alert regional and international press agencies about the event.

In Summary

We will help you GENERATE quality business leads.

We will help you INCREASE your regional profile.

We will help you CREATE new business opportunities.

Call Paul Guy today on +61 2 9005 0729 or email paul.guy@terrapinn.com to access the world’s most powerful customer contact business marketing network.

Reserve your stand now! The 2004 show sold out – 2005 will too!